BSHAA Consumer Guide to Better Hearing available to purchase

The BSHAA Consumer Guide to Better Hearing helps members of the public to understand more about one of our most important senses.

As well as being available on our website to view, BSHAA members can purchase high-quality print copies to use in their businesses.

The extensive, 34-page guide is a wonderful tool to educate clients about all aspects of hearing and hearing care. It includes how the ear works, consulting an expert, styles of hearing aid and different technologies, tinnitus, useful contacts and much more.

There are numerous ways in which the Consumer Guide can be utilised in a BSHAA member’s hearing practice.

One example is to use it as a response mechanic as part of your marketing activity, in the same way other guides are currently used. The way this works is to advertise the guide locally in your newsletters, on your website, at community events etc. In order to send out the Guide, you need to capture the person’s name, address, telephone number and email address. Three to four days after the Guide is dispatched, there should be a telephone follow-up with the person requesting the guide asking if it has been received, finding out what their interest in hearing is, answering any questions they may have relating to their hearing and offering a free hearing healthcare consultation. You may also want to send out the Guide with a letter or information about your practice.

Order printed copies of the Consumer Guide

Printed copies of the Consumer Guide are available in quantities of 25, 50, 100, 250 and 500.

A special order price is available on request for orders of 1,000 copies or more.

Place your order

To place an order, please send an email to marketing@bshaa.com with the following information:

• the number of copies required;
• an address for delivery;
• name and address for invoice (if different from above);
• a purchase order or reference number for invoice.

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