Led by the Chair of the Society's Education and Professional Practice Committee, Roger Lewin, the Development Day carried five CPD points. It was also the first event of its type to benefit from the new website function which allows material relating to the day to be added automatically to each delegate's online CPD portfolio.
What can you do when you miss target? – In a session by Dennis Mistry and Deep Patel of Interacoustics UK, case studies with real ear measurement results were discussed along with how to interpret them and how to adapt hearing aid fittings to improve response. It included a review of the practical knowledge gained followed reflections on how this can be applied to everyday hearing aid work.
Next the marketing company Juiced Orange advised delegates "How to grab the attention of a baby boomer" and chaired a lively debate. Using the prompts of a presentation and a worksheet Download here so that each individual could consider the marketing approach that best suited their business.
The discussion was on what works and how to be comfortable with marketing the business. Whilst the idea is that each individual should find their own way there was fairly universal agreement in the audience on the day that advertising on price was not the way. The room was sternly in favour of a service and solution driven proposition.
Juiced Orange Marketing company