The Society held its first development event of the year at two locations on March 4th and 5th (2016): Manchester Airport Hilton Hotel and on the Friday and then the following day at the Radisson Blu, at Stansted Airport. Delegates didn’t let a surprise wintry spell affect their enthusiasm and enjoyed a full agenda on the theme of “Enhancing your hearing care brand”.
Chief Executive, David Welbourn explained that this was the first of the new-style development events in which the Society aimed to balance the key areas of practice – “the best clinical quality, excellent customer care, and sound business management.”
He went on: ‘This event focused on the importance of brand. Geoff Cooling gave a stark reminder that you don’t control your brand – you can only shape and influence it. What really matters is the way others see you, especially your customers. You need to ensure that everything you do is totally consistent with what you want from your brand. The whole day was focused on helping those who came to reflect on how well their clinical, business and customer care elements supported the brand image they wanted to project.”