The award is organised by hearing aid battery manufacturer RAYOVAC with sponsors Audio Infos, the European Hearing Instrument Manufacturers Association (EHIMA) and the European Federation of Hard of Hearing People (EFHOH).
Winner of the European title in 2019, BSHAA Council member Paula Cook of Aston Hearing in Amersham (pictured above), went into audiology following her own experiences as a parent of two children with hearing loss. She impressed the judges by going above and beyond in her dedication to patient care, travelling to Turkey and giving up her holiday time to fit a former patient and her neighbour with hearing aids.
Paula Brinson-Pyke, marketing director at RAYOVAC, said: “This annual event celebrating excellence in the hearing care profession has become one of the highlights in the industry calendar. The competition continues to grow, providing outstanding audiologists from across Europe with the recognition they deserve.”
General Secretary of EHIMA, Dr Stefan Zimmer, said: “We are delighted to support the Audiologist of the Year 2020 competition and showcase the outcomes of exceptional patient care. Audiologists across Europe are having a profound impact on their patients’ lives, affecting them at a deep and emotional level. This impact is what the judges are looking for in a winning entry. What audiologists are doing through outstanding patient care and through the sharing and application of new technologies can be life-changing for patients. This award is about so much more than hearing.”
Europe’s top audiologist will receive not only recognition from their peers, as the award is presented at an Evening of Excellence at EUHA, later in the year but also a cash prize, a PR package to help them promote their practice or department, as well as a year’s subscription to Audio Infos magazine. The patient who submits the winning entry will also receive a cash prize
Entries for the Audiologist of the Year competition for 2020 will close on Friday 26 June. For more information and to download a step-by-step guide, or make a nomination, visit www.audiologistoftheyear.eu